When two New York-based banks merged recently, Memphis branding agency, Tactical Magic, was hired to develop a brand strategy for the newly created institution, Sterling National Bank.

Memphis-based branding firm Tactical Magic has been recognized in a new book that showcases top design work. “Design Elements: Using Images to Create Graphic Impact” ($35, Rockport Publishers) includes three logos designed by the Tactical Magic team, including an award-winning design for Fulmer Helmets.

On the heels of the four-member firm’s gold award at last year’s American Advertising Federation’s ADDY Awards -- Tactical Magic was the only Memphis agency to win in the national competition, marking the sixth time in the last five years that the company had been so honored -- comes the honor of being included in an international design book featuring some of the best trademark designs in the world.

A trademark created for Visible Music College by Tactical Magic received the Silver ADDY award for logo design at the 2012 American Advertising Federation (AAF) National Conference in Austin Texas. According to the AAF, the ADDY Awards receive over 60,000 entries annually and “are the world's largest and arguably toughest advertising competition.”

Katt Worldwide Logistics has embraced a new vision, a new mission and a new name: Versant Supply Chain.

It was 10 years ago this month – amid some of the most uncertain times in the nation’s history – that Trace Hallowell founded Tactical Magic.

The American Advertising Federation honored brand agency Tactical Magic with a gold Addy award at it’s national convention in San Diego on June 4. This marks the sixth national Addy award that the firm has earned in the last six years – a feat unmatched in the region.