About
Introducing Tactical Magic
Tactical Magic is a branding agency that specializes in the art of using strategy, words and imagery to build lasting, favorable impressions. Recognized internationally for excellence in brand identity development and creative messaging, the firm provides planning, creative and production services for a broad range of consumer and business-to-business clients.
Branding is what Tactical Magic is all about. The tactical part is to study the brand, the competition and the audiences in order to distill a core persuasive message. The magic is in saying it well. .
What makes us tick
Tactical Magic operates on a uniquely collaborative business model. In fact, our logo design process is so unusual that an entire chapter of the textbook, Design Evolution: Theory Into Practice, was devoted to it.
Our approach stems from a conviction that great strategies and great brands emerge from diverse, well-coached teams – teams that balance an intimate inside perspective with a fresh outside perspective.
Our driving value are integrity, listening, transparency, creativity, passion, accountability, and humor.
How we work
Everything we do is about making brands more memorable and more engaging. And everything we do is collaborative
But creating a strong image starts with a strong strategy. Brand goals have to be realistic, honest and inspiring to work.
The Tactical Magic approach to brand strategy requires full engagement with our client partner teams. Together, we explore brand legacy and strengths, audience characteristics, and competitive factors, and key context issues. This calls for investigation, research, interviews, ideation and soul-searching. As a team, we arrive at a simplified plan to attract our various audiences in a way that is true to our brand and that differentiates from competing voices.
If you need a trademark, you’ve come to the right place. The Tactical Magic team is well versed in the specialties required for developing trade names, logos, taglines, trade dress and the like. We understand the use of language, symbol, typography, proportion, texture and color. Further, we have a solid grasp of legal hurdles and intellectual property boundaries.
Messaging is where brands really come to life. The cumulative effect of ads, videos, landing pages, billboards, social posts, published stories, brochures, and the like should be to create a consistent, compelling image. The Tactical Magic team has decades of experience in working in integrating campaigns for all media.
