Would it be good for your business if more people remembered and liked your brand?

You can write taglines, design logos and launch promotional campaigns, but you haven't really done any branding at all unless you've made a positive and lasting impression on the right people. As obvious as it seems, it's easy to lose sight of this simple truth in the course of managing projects and meeting deadlines. The ur... More

Megan Torrini Joins Tactical Magic

Megan Torrini has joined Tactical Magic and willserve as amarketingstrategist for the Memphis-based branding specialist firm. ... More

The Best Branding Ideas Come from Lots of Ideas

Why are so many “creative communications” so unremarkable? Clearly, most of the trademarks, websites and ads out there are generic. Trendy. Vaguely... More