The answer to your branding problem

So you need to create a brand. Or reposition an existing brand. What should you do?

Should you adopt a more contemporary look? Should you use a more trendy typeface? Should you emphasize disruption over continuity? Should you follow the example of some other brand you admire? Should your image feel bigger? Should it come across as more friendly? Should you spend a lot? Or a little?

Honestly, we don’t know. But we know how to find out.

A good place to start is with a thoughtful examination of the core truths of your own brand, a review of competing brands, a survey of your audiences, and an assessment of the overall market context.

Putting all that together gives you the insight you need to truthfully define your brand in a way that differentiates from competition and attracts your audience.

We call that insight brand strategy. That strategy will give you reliable answers to your questions.