Re:Marks

A good portion of our work is in making trademarks - but logos are not all this blog is about.

One of Webster’s definitions of brand as a verb is this to “impress unforgettably on one’s mind.”

Branding is more about leaving a mark than making a mark.

Truth is, it’s a two-way street. You can’t leave a lasting impression on someone unless they let you. That’s why brand strategy puts audiences first - learn their language, speak to their needs, and uncover the narrow overlap between their passions and your brand’s marketing agenda.

The rest is simple. Just be engaging, original and real. Hard work, but it can be a lot of fun if you do it right.