• 

  Logo.

  1 of 7
• 

  Before and after.

  2 of 7
• 

  Memphis Car Audio produced CD of authentic urban Memphis music.

  Used as a promotional item at trade and consumer shows.

  3 of 7
• 

  Catalog featuring portraits undersground Memphis music artists.

  4 of 7
• 

  Floor mat for car audio dealerships that looks like an authentic Memphis man-hole cover.

  5 of 7
• 

  Consumer ad.

  6 of 7
• 

  Consumer ad: Low, loud, true to the street. Genuine Memphis Car Audio.

  7 of 7

• Prev
• |
• |
• Next

SITUATION: Memphis Car Audio was a low profile, high performance car audio component brand with a relatively small but passionate following.

KEY INSIGHT: Memphis needed to turn up the volume on awareness and sales.

SOLUTION: A formal Brand Strategy, with subsequent advertising and promotional tactics, to bring a more intense, authentic focus to the brand image. Integrated campaign elements included consumer and trade advertising, trade show promotions, catalogs and specialty items.

RESULTS: Even when industry-wide sales were flat, Memphis Car Audio enjoyed dramatic growth.