SITUATION: Memphis Car Audio was a low profile, high performance car audio component brand with a relatively small but passionate following.
KEY INSIGHT: Memphis needed to turn up the volume on awareness and sales.
SOLUTION: A formal Brand Strategy, with subsequent advertising and promotional tactics, to bring a more intense, authentic focus to the brand image. Integrated campaign elements included consumer and trade advertising, trade show promotions, catalogs and specialty items.
RESULTS: Even when industry-wide sales were flat, Memphis Car Audio enjoyed dramatic growth.