• Tagline.

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Memphis Redbirds

A “staycation” campaign for the 2008 baseball season. As gas prices skyrocketed, the Redbirds encouraged Memphians to take their families to an easily accessible 9-inning vacation at AutoZone Park. The tagline and retro postcard-style artwork developed by Tactical Magic were extended by the Redbirds in-house staff to include a radio campaign, gameday promotions, and collateral materials.