• Tagline.

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Memphis Redbirds

Staycation campaign for the 2008 baseball season. As gas prices skyrocketed to nearly $4 per gallon, the Redbirds encouraged Memphians to take their families to an easily accessible 9-inning vacation at AutoZone Park.

The tagline and retro postcard-style artwork were extended by the Redbirds in-house staff to include a radio campaign, gameday promotions, and even a vacation giveaway.