• Featured in the book Logo Lounge 3.

    1 of 8
  • Before and after.

    2 of 8
  • Direct mail.

    3 of 8
  • Billboard awareness campaign for awareness.

    4 of 8
  • Bus shelter poster.

    5 of 8
  • Print advertising.

    6 of 8
  • Exterior and interior.

    7 of 8
  • Website.

    8 of 8
  • Prev
  • |
  • |
  • Next

Brand Refinement: The Eyewear Gallery

SITUATION: Dr. Warren Johnson had been trading under his own name in his clinic, called Memphis Eyecare Optical for several years at the Humphrey’s Center in Memphis. Business had become flat.

KEY INSIGHT: Dr. Johnson’s wife, Kay, had established an impressive collection of designer frames for sale within the clinic, calling her offering The Eyewear Gallery. This area offered a likely potential for growth.

SOLUTION: A simple, singular identity. Supported by a more visible retail location, designed more like a gallery (the former clinic looked like it could have been a dentist’s office) – supported by outdoor advertising, print advertising, direct mail and a web site.

RESULTS: Significantly increased visibility and sales. The Eyewear Gallery logo, billboard and signage are featured in the college textbook, Graphic Design Basics.