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A brand name is the foundation of a successful brand identity.

For start-up entrepreneurs, a name can differentiate a brand from competition, attract key audiences, and even reinforce a market position. But it also must be trademark-able. And translate into a user-friendly URL.

For established businesses, mergers, expansions, or changes in business strategy can lead to brand names becoming outdated or misleading.

Tactical Magic has successfully coached clients through both rapid brand launches and delicate renaming challenges. Our process – at once strategic and collaborative – was recently featured by the Memphis Commercial Appeal.