Three Tactical Magic logos featured in book

By James Dowd

Published by the Commercial Appeal, January 25, 2012

Although small in size, Memphis-based branding agency Tactical Magic is proving to be big in scope.

On the heels of the four-member firm’s gold award at last year’s American Advertising Federation’s ADDY Awards -- Tactical Magic was the only Memphis agency to win in the national competition, marking the sixth time in the last five years that the company had been so honored -- comes the honor of being included in an international design book featuring some of the best trademark designs in the world.

Three Tactical Magic-designed logos are featured in “Graphis Logo Design 8,” a hardcover publication showcasing the global design industry’s best original logos, corporate symbols and trademarks.

The designs -- one local, one national and one international -- are logos developed for Temple Israel in Memphis; NV Brand, a design firm based in Moscow, Russia; and People Saving Pets, a cause brand for Phoenix, Ariz.-based PetSmart Charities.

“It’s amazing that a small firm in Memphis is creating such awesome work,” said Susan Ewing, senior partner at the firm. “Our process is unique, and here is proof that it is effective.”

For more information on the agency and its designs, visit

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"A brand is a set of differentiating promises that link a product to its customers."
- Stuart Agres