The American Advertising Federation honored brand agency Tactical Magic with a gold Addy award at it’s national convention in San Diego on June 4. This marks the sixth national Addy award that the firm has earned in the last six years – a feat unmatched in the region.
The winning work is a logo created for People Saving Pets.
Based in Phoenix, Arizona, People Saving Pets (empowered by PetSmart Charities®), is a cause brand with a mission to end the euthanization of millions of adoptable pets each year in America. Click here for more information about People Saving Pets.
As quoted by the Commercial Appeal, “Susana Della Maddalena, vice president and executive director at PetSmart Charities, said the Tactical Magic team ‘captured the essence of what we were trying to achieve. ... This has been a great experience.’” Click here to read the entire article.
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
- Daniel J. Boorstin