Branding in Support of Children in Memphis

The 2009 Agape Child and Family Services "HeartLight" gala focused on a new collaborative initiative: the Powerlines Community Network. The Powerlines mission is to connect at-risk neighborhoods in Memphis with the resources that will help create a more nurturing environment for children and families.

Tactical Magic collaborated with Agape leadership to name, brand, and promote the Network (above: logo, web site, and promotional coasters) and the themed HeartLight event (below: postcards, posters, online promotions, and print materials), which drew hundreds of supporters Saturday, November 7th, to Agricenter International.

Over a dozen Midsouth agencies also attended the event to share exciting ways to collaborate in bringing help and hope to our community.


"A house of brands is like a family, each needs a role and a relationship to others."
- Jeffrey Sinclair