Branding in Support of Children in Memphis

The 2009 Agape Child and Family Services "HeartLight" gala focused on a new collaborative initiative: the Powerlines Community Network. The Powerlines mission is to connect at-risk neighborhoods in Memphis with the resources that will help create a more nurturing environment for children and families.

Tactical Magic collaborated with Agape leadership to name, brand, and promote the Network (above: logo, web site, and promotional coasters) and the themed HeartLight event (below: postcards, posters, online promotions, and print materials), which drew hundreds of supporters Saturday, November 7th, to Agricenter International.

Over a dozen Midsouth agencies also attended the event to share exciting ways to collaborate in bringing help and hope to our community.


"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." - Harry Beckwith