AIGA, the professional association for design headquartered in New York, recently secured the services of Tactical Magic to create a print advertising campaign for the organization’s National Design Conference.
Scheduled to take place in Memphis in October, the conference is themed “Make/Think” and is intended to “explore the dual roles of designers as makers of beautiful things and strategic problem solvers.” Three ads, featuring illustrations by Ronald J. Cala II, will run in How, Print, ID and other national publications.
"We are very pleased with the print ads created by Tactical Magic for the upcoming AIGA Design Conference in Memphis. The concept, texture and colors are definitely exciting and eye-catching,” says Katie Baker, AIGA Conference Coordinator. She adds, “throughout the design process, the Tactical Magic team was responsive, thoughtful and professional, and their creativity and strategic approach to the project helped us successfully advance the design conference brand."
The ad series was created in conjunction with a larger multimedia branding campaign developed by a collaborative team, which included representatives from several Memphis firms, including Oden, 68 Comeback, Torque, and Tactical Magic.
“We’re quite proud to help promote this very important event for Memphis,” says Tactical Magic design director Ben Johnson, who also serves on the board of AIGA Memphis. Johnson played a pivotal role both in founding the local chapter and in drawing the national conference to the city.
According to Johnson, “having hundreds of design professionals and company representatives from around the world converging on Memphis will be a tremendous inspiration and economic boost. I’m particularly hopeful that the conference will spark a dialogue with local business leaders about the use of strategic design in solving pressing business problems.”
The 2009 AIGA National Conference is scheduled for October 8-11 at the Memphis Cook Convention Center. Visit www.aiga.org for more information.
"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." - Harry Beckwith