A trademark created for Utopia Animal Hospital by Tactical Magic received the Silver ADDY award for logo design at the 2009 American Advertising Federation (AAF) National Conference at the Marriott Crystal Gateway in Washington, D.C. According to the AAF, the ADDY Awards receive over 60,000 entries annually and “are the world's largest and arguably toughest advertising competition.”
Entries must first pass muster on the local level (Memphis’ ADDY Awards were held in February), and then again at the district level, before qualifying to be evaluated at the national level.
Tactical Magic is the only entrant from Memphis to be honored at the highest level this year. In fact, this event marks the fifth National ADDY award earned by the brand identity specialist firm in the last four years, and adds to their long list of national and international accolades.
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