District 7 ADDY Awards for Utopia Brand Identity

May 22, 2009

Tactical Magic received two gold District 7 ADDY awards – matching the highest number received by any agency in Memphis – for separate elements of the Utopia Animal Hospital brand identity launch: logo and stationery. Utopia Animal Hospital opened on Madison Avenue in Midtown Memphis, late in 2008.

District 7 ADDY awards honor the best advertising-related creative work submitted from an area covering five states. The winning work will next be judged against entries from all across the nation in June.

To see the work, click here.

To read Commerical Appeal coverage of the ADDY reception see below:


Memphis agencies celebrate District 7 ADDY awards with reception

Published by the Commercial Appeal

By James Dowd

Friday, May 22, 2009

Local agencies scored big in the recent American Advertising Federation regional competition, winning more than two dozen top awards in a contest that saw nearly 200 entries from firms in a five-state region.

Winners of the District 7 ADDYs were announced last month in Baton Rouge, La. Advertising federation clubs from Tennessee, Alabama, Georgia, Louisiana and Mississippi faced off in the competition.

The awards were presented to area companies during a ceremony Thursday at the Holiday Inn at the University of Memphis.

Top winners from the regional competition will compete for national honors next month in Washington.

"This is a great showing from the Memphis advertising community and indicative of the quality work we all produce," said Marcia Anthony, an account executive at WPTY Channel 24 and chairman of the ADDYs. "We continue to increase our presence in the region and on the national stage."

In the recent regional contest, Memphis firms won 11 gold and 14 silver awards.

And a special "Judges Award" was presented to Red Deluxe. The Memphis brand development agency was singled out for its campaign for Mississippi-based Sycamore Bank.

Brian Sullivan, principal at CS2 advertising, which took home two golds and five silvers, said current economic challenges have helped some local firms.

"Regional companies may be getting more business because clients are less likely to want to pay higher prices that national firms tend to charge," Sullivan said. "It's an opportunity to boost our foundation and get more recognition for our work."

Richard Williams, associate creative director at archer%3emalmo, agreed.

"It's gratifying when people in your industry acknowledge your work and creativity," said Williams, whose firm picked up one gold and four silvers. "The level of competition in this city is amazing and I believe anyone in this group of regional winners has the potential to stand out at the national awards."

The local ADDYs are sponsored by the Memphis Advertising Federation, a member association of advertising and media professionals.

Proceeds from the competitions benefit the organization's educational programs, public service projects and government relations initiatives.

The group's next meeting will be at 11:30 a.m. on June 25 at the Holiday Inn at the University of Memphis. For more information, call 748-8889 or visit online at memphisadfed.org.

-- James Dowd: 529-2737

District 7 ADDY Awards

archer>malmo: Gold for the National Civil Rights Museum's Birmingham bus boycott; silver for YMCA scales stunt; two silvers for Kraft Food Ingredients fish taco and breakfast sandwich; silver for SZFevents Memphis in May Triathlon.

Combustion: Gold for the Shellabarger/Roy wedding invitation.

Counterpart Communications: Two silvers for Architecture, Inc.'s Gargoyle and 2008 ad campaign.

CS2 advertising: Two golds for MATCU Beauty Queen and Not Just for Teachers; two silvers for Beale Street Caravan Blow Out; silver for Memphis CVB Miss Everything; silver for Live at the Garden logo; silver for MATCU Drill Sergeant.

Gary Golightly: Silver for the University of Memphis talk radio poster.

Harvest: Gold and silver for Harvest self-promotion Web site and campaign.

Oden: Gold for Mississippi Methodist Conference Circuit Ride.

Red Deluxe: Two golds for Sycamore Bank Fishing and Fishing & Grilling; silver for Memphis Police Dept. Macon-Moore; and Special Judges Award for Sycamore Bank.

Tactical Magic: Two golds for Utopia Animal Hospital logo and stationery.

Tom Martin Design: Gold for Oxford American Magazine's Oxford American series.

"A house of brands is like a family, each needs a role and a relationship to others."
- Jeffrey Sinclair