Local brand identity specialist firm, Tactical Magic, announces its selection for inclusion in Logo Lounge 5, a bound compendium of outstanding logos from around the world. The featured trademark, designed for Memphis Accounting firm Frazee Ivy Davis, can also be viewed at www.logolounge.com.
“We are excited with the exceptional quality level of work selected for this fifth volume,” states editor Bill Gardner. “This was an incredibly competitive judging session with over 33,000 logos entered for consideration.”
Logos were selected for inclusion in the new book by an international panel of judges including Andreas Karl of Karl Design, Von Glitschka of Glitschka Studios, Michelle Sonderegger of Design Ranch, Sarah Moffat of Turner Duckworth, Jamie Koval of VSA Partners, Vince Frost of Frost Design, Bronwen Rautenbach of The Brand Union, and Alex de Janosi of Lippincott.
Frazee Ivy Davis Lead Member John Ivy states, “We have been extremely pleased with the image that our new trademark projects in the local community. To have our logo honored on an international level simply reinforces the high value we assign to this corporate asset.”
“I’m delighted that our client will get a little extra exposure,” says Tactical Magic creative director Trace Hallowell. “And it’s really nice to receive a significant outside endorsement that our collaborative brand identity process yields outstanding results.”
In past years, LogoLounge books have featured Tactical Magic logos for The Eyewear Gallery, Fulmer Helmets, Nuance AV and Guardian Angel Pet Rescue.
"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." - Harry Beckwith