Tactical Magic Team

Trace Hallowell | Brand Strategist

Trace founded Tactical Magic in 2001. A twenty-five year veteran of the advertising business, his creative branding work has received numerous international honors and has been published in books, magazines, and college textbooks. Clients served include First Tennessee, Fulmer Helmets, McDonald’s, Thomas & Betts and Valvoline.

Megan Torrini | Marketing Strategist

Megan’s agency and client experience, together with a degree in Multicultural Marketing, give her a unique ability to plan and execute practical marketing strategies. Add to that her relentless enthusiasm for solving marketing problems and you have a branding dynamo.

Her perspective is further enriched by having lived and worked in New York, Florida and Maryland before moving to Memphis in 2009. Having a depth of insight into reaching business-to-business and business-to consumer markets, Megan is prepared to address a whole spectrum of branding challenges.

 Brian Borgman | Designer

Brian has a strong background in both the technicalities of printing and the finer points of design. He also illustrates with a unique style. Perhaps paradoxically, Brian brings both meticulous production practices and creative whimsy to every project. Clients served include Fulmer Helmets, Memphis Car Audio and sBox.

Mary Hallowell | Chief Financial Officer

After putting in several years as a corporate analyst at one of the region's largest banks, Mary is proud to be part of the small company she helped to start. Though her role is not to make ads per se, she does contribute ideas, and is responsible for at least one Best of Show concept at the Memphis Addy awards.

Susan Adler Thorp | Public Relations/Media Strategist

An experienced media strategist, Susan spent 30 years working inside the media, including many years as a political columnist and editorial writer for one of the South’s largest newspapers in addition to her years as a television commentator. Susan’s skill as a journalist combined with her understanding of what makes news ‘news’ gives her the unique ability to help clients navigate the media, land positive publicity, and develop successful public relations strategies.

Andi Crawford-Andrus | Art Director

Born and raised in Memphis, Tennessee, Crawford is a University of Memphis graduate who has worked for several well-known Mid-South advertising agencies, including Thompson and Company, Archer Malmo, and Chandler Ehrlich. 

She has worked on numerous major accounts such as Pepsi, First Tennessee Bank, Smith & Nephew, Medtronic, Tennessee Tourism, and Shelby County 911. Andi has also been the recipient of many local and national awards.

"A brand is a set of differentiating promises that link a product to its customers."
- Stuart Agres