Tactical Magic Team

Trace Hallowell | Brand Strategist

Trace founded Tactical Magic in 2001. A twenty-five year veteran of the advertising business, his creative branding work has received numerous international honors and has been published in books, magazines, and college textbooks. Clients served include First Tennessee, Fulmer Helmets, McDonald’s, Thomas & Betts and Valvoline.


Andi Crawford-Andrus | Director of Creative Services

Born and raised in Memphis, Tennessee, Crawford is a Universityof Memphis graduate and has worked for several top regional advertising agencies on a wide range of brands, including Pepsi, First Tennessee Bank, Smith & Nephew, Medtronic, Tennessee Tourism, and Shelby County 911.

Andi has a unique blend of creative talent (being the recipient of numerous local and national awards), and detail-oriented organizational skills, making her a trusted ally of her client counterparts.


 Brian Borgman | Designer Director

Brian has a strong background in both the technicalities of printing and the finer points of design. He also illustrates with a unique style. Perhaps paradoxically, Brian brings both meticulous production practices and creative whimsy to every project. Clients served include Fulmer Helmets, Memphis Car Audio and sBox.


Mary Hallowell | Chief Financial Officer


After putting in several years as a corporate analyst at one of the region's largest banks, Mary is proud to be part of the small company she helped to start. Though her role is not to make ads per se, she does contribute ideas, and is responsible for at least one Best of Show concept at the Memphis Addy awards.


Susan Adler Thorp | Public Relations/Media Strategist

An experienced media strategist, Susan spent 30 years working inside the media, including many years as a political columnist and editorial writer for one of the South’s largest newspapers in addition to her years as a television commentator. Susan’s skill as a journalist combined with her understanding of what makes news ‘news’ gives her the unique ability to help clients navigate the media, land positive publicity, and develop successful public relations strategies.


"Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands."
- Peter Drucker