A Textbook for Tactical Magic

Published in the Commercial Appeal, February 1, 2008

Much-awarded Tactical Magic, a corporate rebranding company, is now a textbook example of the genius of design.

If you or a student you know is reading Design Evolution: A Handbook of Basic Design Principles Applied in Contemporary Design, check out the first chapter, a close-up view of how Tactical works.

Tactical's latest awards are for a billboard it designed for personal-injury lawyers in Southaven. With a banana peel and the law firm's phone number, customers are getting the message. The judges agreed.

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"Products are made in the factory, but brands are created in the mind." - Walter Landor