Tactical Magic Receives Recognition for Brand Identity Development

Fresh on the heels of receiving the top Memphis Addy Award four years running for logo design, local brand identity specialty firm Tactical Magic was singled out for honors by international logo design critic organization, LogoLounge.

Trademarks created for four individual Tactical Magic clients were selected for inclusion in the upcoming LogoLounge Master Series volume, Initials & Crests. 

From many thousands of designs, from all over the world, logos for Alliance Africa, Memphis photographer Trey Clark, My Next Phase and Union University were singled out for recognition.

Tactical Magic design director Ben Johnson notes, “Each of those brands is an entirely different story. One is a nonprofit, one’s a professional service, one’s an online retirement planning tool and one is a university. I’m proud that we could achieve excellence across such a diverse range of brand personalities and budgets.” 

“We’re really grateful,” says creative director Trace Hallowell. “I take this as an endorsement of our collaborative brand development process.”


Alliance Africa - An organization that supports and empowers local, community-based organizations working on sustainable development in Africa.
See the work | www.allianceafrica.org

Trey Clark Photography - An accomplished portrait specialist handling national corporate, editorial and advertising assignments.
See the work | www.treyclark.com

My Next Phase - A powerful interactive tool for non-financial retirement planning. 
See the work | www.mynextphase.com

Union University – a four-year Christian liberal arts university committed to academic excellence.

Tactical Gets Recognition

Published in The Commercial Appeal, March 18, 2009

Local brand identity speciality firm Tactical Magic has had four trademarks selected for inclusion in the upcoming LogoLounge Master Series volume "Initials & Crests."

Tactical Magic, which has won the Memphis Advertising Federation ADDY award for logo design four years in succession, received recognition for logos for Alliance Africa, photographer Trey Clark, My Next Phase and Union University.

"A house of brands is like a family, each needs a role and a relationship to others."
- Jeffrey Sinclair