March 3, 2009
A trademark created for Utopia Animal Hospital by Tactical Magic received the gold award for logo design at the 2009 Addy Awards, sponsored by the Memphis Advertising Federation. This marks the fourth year in a row that Tactical Magic took home the top creative award for logos.
The firm also won gold for stationery system design, also created for Utopia. Silver awards were also earned for a business-to-business magazine ad created for Memphis Bioworks Foundation, and for a billboard created for the Memphis Redbirds.
"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." - Harry Beckwith