Local Firm Recognized for Making Some of the Best Brands in the World

Three logos designed by local advertising/branding firm, Tactical Magic, were selected for inclusion in Logo Lounge III, a bound compendium of outstanding logos from around the world. The trademarks, designed for Fulmer Helmets, The Eyewear Gallery and Nuance AV, are also featured on the Web site, logolounge.com.

“We are excited with the exceptional quality level of work selected for this third volume,” states editor Bill Gardner. “The content is exceptional and the judging was extremely competitive.”

Logos were selected for inclusion in the new book by an international panel of judges including Thomas Vasquez of Vasquez Design, Sharon Werner of Werner Design Werks, Emanuela Frigerio of C&G Partners, Connie Birdsall of Lippincott Mercer, Graham Purnell of Cato Purnell Partners, Miles Newlyn, Kit Paul of Brandient, and Robert Matza of Landor Associates.

“What a terrific compliment! I’m delighted that our clients will get a little extra exposure,” says Tactical Magic creative director Trace Hallowell. “And it’s really nice to receive a significant outside endorsement that our collaborative brand development process yields outstanding results.”

“What makes me really proud,” says design director Ben Johnson, “is that we were recognized for three different trademarks, done for three very different brands - each with entirely different styles, strategies and budgets.



This volume - the third of an annual series celebrating the work of top logo designers on the innovative Logo Lounge Web site - offers a wealth of inspiration and insights for graphic designers and their clients. This book presents the site's best designs of the year as judged by an elite group of name-brand designers.

Logo Lounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.



Established in 1969, Fulmer Helmets is a leading manufacturer of motorcycle helmets. The Eyewear Gallery offers designer European frames and first-rate professional eye care service from its location in Laurelwood Place, Memphis. Nuance AV designs and installs high-end audio and video systems for corporations, entertainment venues and homes throughout the region.


"A house of brands is like a family, each needs a role and a relationship to others."
- Jeffrey Sinclair