Tactical Magic work featured in design book

Memphis-based branding firm Tactical Magic has been recognized in a new book that showcases top design work.

“Design Elements: Using Images to Create Graphic Impact” ($35, Rockport Publishers) includes three logos designed by the Tactical Magic team, including an award-winning design for Fulmer Helmets.

The recognition follows the agency’s performance at the 2013 ADDY competition earlier this year, when Tactical Magic won multiple awards for its brand campaigns.

Click here to read the story in the Commercial Appeal.

"A brand is a set of differentiating promises that link a product to its customers."
- Stuart Agres