Good Design Is Good Business

Tactical Magic’s branding and strategic campaigns are consistently honored for both design and effectiveness – from logos and TV commercials to video podcasts and the new medium du jour.

In February, 2013 Tactical Magic earned ADDY awards for logo development for the eighth year in a row by the American Advertising Federation’s Memphis Chapter. In fact, last year one of our entries went on to win a National ADDY award (the only work from Memphis to do so), marking our seventh National ADDY award in as many years).

When it comes to critical recognition on a national and international level, Tactical Magic is unsurpassed in the region – even by firms many times our size – demonstrating that our lean business model yields exceptional results for our clients.

Tactical Magic creative work has been recognized by:

American Advertising Federation ADDY Awards – local, regional, and national

Communication Arts Design Annual – the premier source of inspiration for visual communicators, promoting the highest professional standards for the field

Davey Awards – honoring creative excellence of small agencies worldwide

MarCom Awards – recognizing creative excellence in marketing and communication programs

One Show Design – rewarding innovation and celebrating excellence in design in advertising, branding, and other forms of visual communication

Print Regional Design Annual – dedicated to showcasing the extraordinary in design, exploring why our world looks the way it looks, and why the way it looks matters

Public Relations Society of America – Silver Vox Award for Best PR Campaign in Memphis

Telly Awards – honoring outstanding local, regional, and cable TV commercials and programs

The Webby Awards – the leading international award honoring excellence on the Internet

College Textbooks:

Contemporary Advertising, Eleventh Edition

Design Evolution: Theory Into Practice

Graphic Design Basics, Sixth Edition

Collections of Advertising and Branding:

Graphis Advertising

Graphis Logo

(Volumes 3-6)

LogoLounge Master Library
(Volumes 1-3)

"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
- Bill Bernbach