Good Design Is Good Business

Tactical Magic’s branding and strategic campaigns are consistently honored for both design and effectiveness – from logos and TV commercials to video podcasts and the new medium du jour.

In February, 2013 Tactical Magic earned ADDY awards for logo development for the eighth year in a row by the American Advertising Federation’s Memphis Chapter. In fact, last year one of our entries went on to win a National ADDY award (the only work from Memphis to do so), marking our seventh National ADDY award in as many years).

When it comes to critical recognition on a national and international level, Tactical Magic is unsurpassed in the region – even by firms many times our size – demonstrating that our lean business model yields exceptional results for our clients.

Tactical Magic creative work has been recognized by:

American Advertising Federation ADDY Awards – local, regional, and national

Communication Arts Design Annual – the premier source of inspiration for visual communicators, promoting the highest professional standards for the field

Davey Awards – honoring creative excellence of small agencies worldwide

MarCom Awards – recognizing creative excellence in marketing and communication programs

One Show Design – rewarding innovation and celebrating excellence in design in advertising, branding, and other forms of visual communication

Print Regional Design Annual – dedicated to showcasing the extraordinary in design, exploring why our world looks the way it looks, and why the way it looks matters

Public Relations Society of America – Silver Vox Award for Best PR Campaign in Memphis

Telly Awards – honoring outstanding local, regional, and cable TV commercials and programs

The Webby Awards – the leading international award honoring excellence on the Internet

College Textbooks:

Contemporary Advertising, Eleventh Edition

Design Evolution: Theory Into Practice

Graphic Design Basics, Sixth Edition

Collections of Advertising and Branding:

Graphis Advertising

Graphis Logo

(Volumes 3-6)

LogoLounge Master Library
(Volumes 1-3)

"Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands."
- Peter Drucker