The Tactical Magic Brand Strategy Workbook is designed to provide startups and small businesses the same strategic principles that major corporations use to build successful brands. Here you will find essential tools to help you define your own brand in a way that both differentiates from your competition and attracts your prospective customers.
Tactical Magic Brand Strategy Workbook
A process for developing a brand positioning strategy for small businesses and startups
$25 for 4 or more
$20 for 10 or more
(plus Tennessee sales tax, as applicable)
Order copies by calling (901) 722-3001, option 1.
Trace Hallowell, managing partner of Tactical Magic, is a twenty-five year veteran of the advertising and branding industry. His strategic and creative branding work for brands large and small have earned recognition for excellence from prestigious institutions, including, Communication Arts, Graphis, the One Show and the New York and London Festivals. Tactical Magic is recognized for leading expertise in brand strategy and brand identity development.
"Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands."
- Peter Drucker