The Eyewear Gallery
Dr. Warren Johnson & Associates Professional Eyecare was a premiere full-service optical care clinic that suffered from poor visibility. Customers loved the service and the frame shop, but the name was hard to remember and the store hard to find.
Tactical Magic developed a comprehensive brand strategy, a new trademark, and subsequent advertising and promotional tactics to emphasize the key brand benefit and create a stronger presence. Even the location was changed in order to increase visibility.
As a result, both awareness levels and sales have been increased dramatically.
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