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Tactical Magic is anything that helps people fall in love with brands. Concocted with equal parts strategic thinking and creative whimsy, it's the logo that catches your eye. The ad that makes you think. The billboard that makes you smile. Tactical Magic LLC, based in Memphis, TN, is a small company dedicated to the creation of big ideas. We make powerfully branded communications for companies that need a strong brand in order to thrive in the marketplace.
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Creative Director, Managing Partner Trace is the founder of Tactical Magic. A twenty-year veteran of the business, his work has received hundreds of honors from national and international advertising and creative competitions. His work is published in numerous books, magazines and even college textbooks. Trace also founded the creative office community at 1460 Madison Avenue in order to support Tactical Magic’s collaborative business model. The unique 100-year-old building is also home to several complementary small businesses. His passions include family, travel, baseball, reading and spiritual pursuits. Over the years, Trace has developed effective campaigns in all media for clients such as First Tennessee, Fulmer Helmets, McDonald’s, Memphis Car Audio, My Next Phase, Pepsi Americas, Russell Athletic, Thomas & Betts and Valvoline. His experience broadens to directing celebrity talent, including John Rhys-Davies, Mark Lenard, Peyton Manning, Burgess Meredith and two Misses America.
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