TACTICAL MAGIC

Tactical Magic, the stuff that brands are made of

Tactical Magic is anything that helps people fall in love with brands. Concocted with equal parts strategic thinking and creative whimsy, it's the logo that catches your eye. The ad that makes you think. The billboard that makes you smile. Tactical Magic LLC, based in Memphis, TN, is a small company dedicated to the creation of big ideas. We make powerfully branded communications for companies that need a strong brand in order to thrive in the marketplace.

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Mary Hallowell
Mary Hallowell
Chief Financial Officer, Partner

After putting in several years as a corporate analyst at one of the region’s largest banks, Mary is proud to be part of the small company she helped to start. Prouder still to carry the title of Mom with her two young boys.

Born and raised in Texas, Mary delights in rescuing and restoring old furniture, plants and stray dogs. She also loves old movies and the occasional opportunity to embarrass her children.

Mary holds a degree in English, as befits her love for reading, with emphases in creative writing and a minor in Spanish. Though her role is not to make ads per se, she does contribute ideas, and is responsible for at least one Best of Show concept at the Memphis Addy awards.

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